Allus Museum
The project named “Allus”, also known as “Leeds Pakistani Community”, is an initiative created for university studies. Allus is a planned museum in Leeds, which aims to focus on the history of the Pakistani community in this city. The project is an advertising campaign for this place, including a logo, poster, and GIF intended for promotional purposes on Instagram.
About Logo
The "Allus" logo was designed with simplicity and representation of the Pakistani community in mind. It utilizes elements of the Pakistani flag, such as the moon and star, which have been subtly woven into the letters "A" and "U". To add an additional cultural accent, script in green, a color strongly associated with Pakistan, was interwoven between the letters.
Two versions of the logo were created. The first includes the caption “Leeds Pakistani Community”, while the second is devoid of this inscription. This approach was taken considering that if the logo were to be used on business cards, the inscriptions might be invisible. Therefore, it was necessary to create two different versions of the logo. These versions also include color variants, which have been presented above.
Poster
The first poster ever created was a fully typographic typoster. The letters were arranged in such a way as to convey a message and capture attention. The text was placed diagonally, which might intrigue potential viewers. As people pass by such a poster, they may wonder what it says, attempt to read it, and perhaps even approach closer to scan the QR code that redirects to the museum's website. At the bottom, I've left space for additional text where interesting facts about the museum, its location, and more can be included.
The rest of the work still in progress...
